Vision

Phulki endeavors to spark the development of the socioeconomic conditions of disadvantaged people particularly by promoting the rights of women and children.

Mission

Phulki envisages a future where children can grow in environment that is not only secure and healthy but also provides them with a proper education with which they can face the future.

Strategy

Despite the fact that Bangladesh was one of the first countries to ratify the UN Convention on the Rights of the Child, in practice, little of its goals have been actualized. Countless number of women and children are denied their basic human rights as a matter of course. Phulki has begun to rectify the discrepancy between theory and practice through structured and sustainable programs. Currently Phulki has programs addressing children from 6 weeks to 18 years of age, through the establishment of childcare centres, applying the Child-to-Child education approach, and training programs. Each aspect of Phulki's work is integral to sustaining the work of the whole.

Due to Phulki's activities, many women are becoming economically independent and their children are given new hope, by becoming healthier, happier and more knowledgeable. Phulki's Child Care Centres are providing children with an environment free from fear and exploitation whilst their mothers can work outside the home. These centres are established in factory premises. In proving that such centres are profitable for the factory owners Phulki has ensured that each the crèche and day care centres will be sustained and maintained to a good standard in the future.

The participation of women, children, and the local community is imperative. The strategy of self help is thus central to its programs. Through the Child to Child approach it is the children themselves who will lift themselves out of poverty. Phulki's helping hand has begun a chain of education into hygiene and gender awareness that is spreading new light within slum areas.

More recently, Phulki has embarked on a project that addresses the plight of the domestic girl workers. This innovative initiative aims to develop a social ‘safety net' for the thousands of young girls working in homes across Bangladesh without access to counselling, skill training, education or legal services. Keeping with Phulki's tradition of developing sustainable interventions, this pilot project will be largely self sustaining and influenced by the beneficiaries. Phulki's experience applying the Child to Child Approach with slum children has created a strong foundation from which this project will be further supported.

There is still an urgent need to raise public awareness about the dangers that threaten our children in Bangladesh and the implications for a generation of children growing up in poverty, neglect and exploitation. It is crucial that global, national and local bodies are involved in recognizing and overcoming these problems. Phulki's goals cannot be achieved without national and international participation and involvement. Through its Advocacy and Outreach Program Phulki is ensuring that childcare and development is recognized as a basic right. Phulki is in ongoing consultation with government, industry and community leaders nationally and internationally. By adhering to universal values, persuading businesses to adopt voluntary initiatives, recognizing the need of working mothers and working children, and innovating new methods in childcare training practices, Phulki has evolved into an effective forum for protecting the rights of the most vulnerable in Bangladesh .