Mission

Phulki's mission is to create a world where working women do not have to sacrifice their children's well-being in order to achieve economic emancipation.

Vision

Phulki envisages a future where children can grow in an environment that is not only secure and healthy but also provides them with a proper education with which to face the future.

Strategy

Despite the fact that Bangladesh was one of the first countries to ratify the un convention on the rights of the child, in practice little of its content has been actualized. Countless numbers of women and children are denied their basic human rights as a matter of course. Phulki has begun to rectify the discrepancy between theory and practice through structured and sustainable programs. As this diagram demonstrates, each aspect of Phulki's work is integral to sustaining the work of the whole.

Due to Phulki's work many women are becoming independent and their children are given new hope, by becoming healthier, happier and knowledgeable. Phulki's Child Care Centers are providing children with an environment free from fear whilst their mothers can work to earn the money to feed them. In proving that such centers are profitable for the factory owners we have ensured that each crèche and day care centre will be sustained and maintained to a good standard in the future.

The participation of the women, children, and the local community is imperative. The strategy of self help is thus central to our programs. Through the Child to Child approach it is the children themselves who will lift themselves out of poverty. Phulki's helping hand has begun a chain of education into hygiene and gender awareness that is spreading new light within slum areas.

There is still an urgent need to raise public awareness about the negative impacts of the neglect of the child. It is crucial that global, national and local bodies are involved in overcoming this problem. Phulki's goals cannot be achieved without international participation and involvement. Therefore through our Advocacy and Outreach program Phulki has begun to ensure that childhood care and development is an internationally recognized and fulfilled right. We are in permanent consultation with government, industry and community leaders nationally and internationally. By adhering to universal values, asking businesses to adopt voluntary initiatives and innovating new methods in training practice Phulki has been established as a most effective forum for protecting the children of working women.